Top Tips For The Greatest Email Sequences
Having worked as a sales rep for a couple of tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are fantastic because they drastically reduce the workload for a sales rep, nevertheless these days, everyone can sympathise with discovering a variety of email sequences lurking in their inbox everyday that just irritate us because we need to click 2 buttons to get rid of them!
Not nearly enough business owners spend the time and effort in producing compelling email sequences that actually sell their product. Setting up compelling email sequences is both a science and an art, and if done successfully, can lead to amazing results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to set up a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very suitable when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will see so if it’s not compelling enough, they merely won’t open it. It goes without saying, the subject lines of an email are paramount when it comes to conversion rates. Here are several statistics which showcases their importance:
One-third of email recipients will open an email based exclusively on the subject line
Almost 70% of email recipients will decide if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4 to 7 words in the subject line.
The secret to successful subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about university”, “Common questions about the housing market”, etc. Consider your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s integral that you provide a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job role; you must give your recipients a good reason to continue reading the email. Thus, begin your email with some info they can associate with, like company news or their reaction to an event via Facebook or an online article, then get into the value proposition in the 2nd & 3rd sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently assisted another company with [positive benefit]. Is this something that would be helpful for [company name]?
It’s crucial that you get to the point immediately and keep the content targeted to the needs of your prospect.
Tip 3 – Scrap the mundane ‘Welcome Email’
If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no benefit or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, ensure you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even an effective first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I advise sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an exceptional follow-up email will remind them that you’re here to help them in whatever problem they have. You have to make sure that your follow-up emails also incorporates your value propositions, and additional information that is beneficial to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly encourage using this application to support you with your email sequences.
The value of building effective and actionable email sequences can have a great affect on your conversion rates and sales. There are many variables that you must consider when designing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing specialists that can help you. Contact the team at Internet Marketing Experts Hervey Bay today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsherveybay.com.au.