Google AdWords Management Hervey Bay – Do people actually pay attention to your ads?
Google AdWords Management is a fundamental part in any SEO and Advertising and marketing campaign because if you just leave your ad alone after creating it, you will certainly not be flexible enough to actually get the results you seek.
Far too many business simply dabble with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain hope that it will create some new business for them. If you are a business in Hervey Bay (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I would like to talk you through 4 really essential ideas that will really help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – checking out all functions.
There are actually 2 versions of AdWords. It may appear a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is classic AdWords, and there is AdWords express. If you are a local Hervey Bay business then chances are that you would have been urged at the start of registering AdWords to run a project through express (it assesses the size of your company from your web page and makes a recommendation) if this is the case, I want you to try to find the regular AdWords and start using that because it is much more powerful and has amazing features like more accurate targeting so you can reach your Hervey Bay potential customers more properly. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find regular AdWords by just searching for AdWords and following the prompts, but bear in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t be able to see it in the other program.
$5 will certainly never see any real results– and not just due to the fact that results cost more, but because you have to have a bigger campaign so as to actually see the successful aspects, and the not-so-successful parts. A great way to figure out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the money slider to find out the rough cost that you ought to be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, often you just should think of how much you are willing to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you will need to have a bit of a leap of faith to discover what will work for you.
Monitoring your ad.
This is the step that far too many people forget because they don’t realise that you get metrics from an ad campaign. You can in fact measure and watch to see how many people interact with it, when this interaction happens, and just how much it is costing you each time. So why keep track of this? Well it will make sure that you are noticing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at least 5 days to let it settle into a routine– because sometimes ads will get a big boost at the start that gives you phony assumptions about its success. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you rely upon my advice? I am actually the CEO of Internet Marketing Experts Hervey Bay, and I have done work in this business extensively. I have started off by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a highly successful SEO agency that specialises in many areas including Google AdWords management. So If you are searching for more information about what to look out for in a successful Google AdWords campaign, or need to talk to an SEO agency to increase your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsHerveyBay.com.au.