An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a magical creature with fantastic powers. Understanding exactly how SEO works and all the various ways to strengthen your website’s SEO score can be very complicated and time-consuming. Nonetheless, it is a significant ingredient of any internet marketing plan and will ultimately make or break a company in some markets. Many industry experts consider SEO to be one of the most useful forms of advertising, so continuously improving your SEO should be a priority if you intend to increase your website visits and sales.
It’s difficult to keep up to date with SEO best practices and standards since they change frequently, so it’s encouraged that you seek expert advice regarding your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some useful ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, ensure you have high-quality, well-written and unique content that is relevant for your target market. Updating your content regularly is also important so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always ideal for SEO because new content is regularly being added and search engines love discovering new content and will increase your rankings if this happens often.
Make sure You Have a Flat Website Architecture
Your website architecture is effectively the organisation of all the various webpages on your website. A considerable component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to find the relevant information they’re trying to find. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by creating extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are essential components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in working out the relevancy to a user’s search. Bear in mind, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to make sure it is relevant. Each meta title should consist of a primary and secondary keyword that is suitable for that webpage, together with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will abbreviate your meta title which looks sloppy and unprofessional. Having high-quality and relevant meta titles are important in optimising your web pages for SEO.
Meta descriptions are basically concise explanations of the content of the web page. Though meta descriptions don’t directly sway ranking algorithms, they are still critical as search engines will often use the summary in search results snippets when they believe a web page’s meta description accurately represents the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently lead to increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can possibly relate to this if you’ve ever clicked an excessively long hyperlink. If so, then you’ll probably agree that they look unpleasant and unprofessional. If you’ve created your website using WordPress, then it will systematically create a simple and clean URL structure for you, so you don’t need to fret about it!
Alternatively, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and thus your SEO value. Digital marketing professionals will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then contact the team at Internet Marketing Experts Hervey Bay on 1300 595 013 or visit their website: http://www.internetmarketingexpertsherveybay.com.au