SEO Advertising Hervey Bay — What will 2016 hold for local small business?
SEO Advertising in Hervey Bay is a challenging task, and as we get into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and find out what life holds in store for them later. This is of course, impossible. You can certainly never know what is around the corner, but if you find out the vital parts of the past and look for patterns you can get a better comprehension. This is particularly true for SEO. I hope to try and explain to you just some of the major patterns that have been emerging in 2015 throughout the Hervey Bay SEO industry and the world. From this hopefully together we can try and figure out where to focus our efforts, this will be particularly beneficial if you are a local Hervey Bay business.
This is the largest developing trend and it is going to keep boosting in significance. This means that if you are an Hervey Bay company and you are looking for local customers, then this is wonderful. Starting with the changes from Google Pigeon, we saw an arising pattern that local Hervey Bay searches were in fact ranking higher than business with national company headquaters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so keep an eye out for them to help with your local search efforts.
Local-boosting tech patterns.
There are a few technology areas which are very quickly growing abroad and are beginning to emerge in Australia and it won’t be long before they gain interest in Hervey Bay.
Society is becoming more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other quick ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 points for a local Hervey Bay business. 1– you need to be paying attention to growing patterns, and make certain you have the capacity to actually let people pay– for instance, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start making the most of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore straight into their wallets.
Beacons are a thing that has had expanding use overseas and we are seeing them locally now too, but they are generally other ways of getting offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just simply provides information or a discount to people who connect or sign up to the Beacon. This means that customers at your Hervey Bay store, or even taking a walk past the area will be given more motivation to actually enter the store and make a purchase. It’s a creative advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even greater use of Apps such as Snapchat and Periscope for inventive ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell using these Apps. It is amazing how individuals can keep reinventing ways to get their business out there, and the same can possibly be done for your local business in Hervey Bay. Be creative and even look into what other people have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to include a related idea into you own strategy.
My final pieces of parting advice– and these are things that you can possibly do now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Hervey Bay level, and also boost your authority and perhaps even become a resource for people. This all goes to your local SEO efforts which are key in 2016. So you will possibly observe that the future actually looks helpful for Local businesses with trends and technology pushing for even greater interaction at a ‘community’ level. This is great for Hervey Bay businesses, so I hope that you are as excited as I am. With that in mind, if you are looking for more SEO advice, or are looking to increase your SEO efforts, then contact Internet Marketing Experts Hervey Bay on 1300 595 013 or visit, www.internetmarketingexpertsHerveyBay.com.au