Online presence is an essential component to any businesses strategy, however the digital landscape is in a continuous state of change so it’s paramount to stay on top of these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates each year, with the majority of them simply adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for companies to grow their website traffic, customer engagement, and essentially their earnings.
User behaviour is transforming rapidly with new technology, so Google must keep an eye on these changes and improve their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. In fact, using out-of-date SEO techniques can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll discuss the top SEO trends to consider for your website in 2018.
Plenty of users are now wanting to utilise voice searches as opposed to traditional keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current growth in voice searches continues at the same pace, virtually half of all online searches will be carried out via speech by the year 2020!
What this indicates for websites is that they should start blending more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a critical tool for SEO, and this will still be an essential aspect in calculating SERP listings in 2018. Generating valuable links to credible websites is still the most convenient way for Google to calculate if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a superb strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very beneficial in the future.
Since 2015, online searches using mobile devices has exceeded that from desktops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!
Accelerated Mobile Pages
Website loading speeds play a central role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. As a matter of fact, Google has created an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Even though conventional SEO techniques like link building will still be productive in 2018, there are other manifesting trends that Google is concentrating on in the future which may considerably transform the practice of SEO. It’s clear that SEO is already shifting to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, consult with Internet Marketing Experts Hervey Bay on 1300 595 013, or visit their website for more details: http://www.internetmarketingexpertsherveybay.com.au