Online Marketing

What Are The Top Organic SEO Ranking Aspects For A Website?

 

If you’ve just created your first website and want to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools given that it enables you to get your message in front of prospective consumers that are directly seeking your products or services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s particularly sophisticated and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are designed equally, so you can prioritise the most valuable variables that will have the biggest impact on your SERP listings.

It is crucial to recognise that the weight of each variable is adjusted over time, so Google will place more emphasis on particular variables based on user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the leading organic SEO ranking aspects have been in the same position for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve website traffic, customer engagement, and ultimately sales.

  1. Content

A great importance is placed on content because Google wants to rank the most relevant websites on top of its search results listings. The latest Hummingbird update enables Google to recognise a website’s content structure and how this content adds value to prospective consumers, so crafting quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a fine start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most important variables in SERP listings given that the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin is true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value with time as Google looks for new ways to appraise websites, but for the time being, link building is still the best gauge of relevance and validity.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computer or laptops, there has been a major shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make sure that your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are numerous other technical factors that will drastically affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. Additionally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually transforming, meaning that SEO techniques are frequently changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Striving to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any support in how you can properly execute any of the above SEO methods, don’t hesitate to connect with the digital marketing specialists at Internet Marketing Experts Hervey Bay by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsherveybay.com.au

Top SEO Trends In 2018

 

Online presence is an essential component to any businesses strategy, however the digital landscape is in a continuous state of change so it’s paramount to stay on top of these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates each year, with the majority of them simply adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for companies to grow their website traffic, customer engagement, and essentially their earnings.

User behaviour is transforming rapidly with new technology, so Google must keep an eye on these changes and improve their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. In fact, using out-of-date SEO techniques can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll discuss the top SEO trends to consider for your website in 2018.

Voice Search

Plenty of users are now wanting to utilise voice searches as opposed to traditional keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current growth in voice searches continues at the same pace, virtually half of all online searches will be carried out via speech by the year 2020!

What this indicates for websites is that they should start blending more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a critical tool for SEO, and this will still be an essential aspect in calculating SERP listings in 2018. Generating valuable links to credible websites is still the most convenient way for Google to calculate if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a superb strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very beneficial in the future.

Mobile Optimisation

Since 2015, online searches using mobile devices has exceeded that from desktops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a central role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. As a matter of fact, Google has created an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, though plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though conventional SEO techniques like link building will still be productive in 2018, there are other manifesting trends that Google is concentrating on in the future which may considerably transform the practice of SEO. It’s clear that SEO is already shifting to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, consult with Internet Marketing Experts Hervey Bay on 1300 595 013, or visit their website for more details: http://www.internetmarketingexpertsherveybay.com.au

 

Why You Should Have A WordPress Site

So, you’ve got a fantastic business idea and you’ve made up your mind that you’re going to produce and publish your own website. Well, as you most probably know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But ultimately, what’s most important when building a new website is the platform you choose. There’s a variety of website platforms available with an array of varying features, targeting the entire spectrum of developers from amateurs to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is particularly easy to use so you don’t have to be a specialist HTML coder to develop an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress over not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is extremely SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to create any kind of website you desire. WordPress is also open source which indicates that the source code is obtainable for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. Now, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are practically thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your visitors are using, WordPress websites will automatically adjust the appearance of your website to match. WordPress also allows you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is extremely important so of course WordPress has high security standards. Virtually one-quarter of websites are built on WordPress so hackers are constantly searching for ways to compromise them. WordPress is well aware of this so has developed a series of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Bear in mind, it’s also essential for you to be using a secure device when accessing your WordPress account, so make sure that you utilise standard security tools on your device and only download credible plugins from trusted sources.

 

As you can see, WordPress has a range of fantastic features that simply make it the best website platform on the market today. Although there are numerous other reasons why WordPress is a great choice for your website, this article just concentrates on 5 of these: WordPress is remarkably user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to create an effective and powerful website? If you have any questions about how you can further optimise your website, talk with the team at Internet Marketing Experts Hervey Bay on 1300 595 013 or visit their website: http://www.internetmarketingexpertsherveybay.com.au

 

Top Tips For The Greatest Email Sequences

Having worked as a sales rep for a couple of tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are fantastic because they drastically reduce the workload for a sales rep, nevertheless these days, everyone can sympathise with discovering a variety of email sequences lurking in their inbox everyday that just irritate us because we need to click 2 buttons to get rid of them!

 

Not nearly enough business owners spend the time and effort in producing compelling email sequences that actually sell their product. Setting up compelling email sequences is both a science and an art, and if done successfully, can lead to amazing results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to set up a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very suitable when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will see so if it’s not compelling enough, they merely won’t open it. It goes without saying, the subject lines of an email are paramount when it comes to conversion rates. Here are several statistics which showcases their importance:

 

One-third of email recipients will open an email based exclusively on the subject line

Almost 70% of email recipients will decide if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4 to 7 words in the subject line.

 

The secret to successful subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about university”, “Common questions about the housing market”, etc. Consider your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s integral that you provide a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job role; you must give your recipients a good reason to continue reading the email. Thus, begin your email with some info they can associate with, like company news or their reaction to an event via Facebook or an online article, then get into the value proposition in the 2nd & 3rd sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently assisted another company with [positive benefit]. Is this something that would be helpful for [company name]?

 

It’s crucial that you get to the point immediately and keep the content targeted to the needs of your prospect.

 

Tip 3 – Scrap the mundane ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no benefit or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, ensure you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even an effective first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I advise sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an exceptional follow-up email will remind them that you’re here to help them in whatever problem they have. You have to make sure that your follow-up emails also incorporates your value propositions, and additional information that is beneficial to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly encourage using this application to support you with your email sequences.

 

The value of building effective and actionable email sequences can have a great affect on your conversion rates and sales. There are many variables that you must consider when designing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing specialists that can help you. Contact the team at Internet Marketing Experts Hervey Bay today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsherveybay.com.au.

 

How To Recover From A Social Media Blunder

There’s no doubt that social media is a sizeable ingredient of online marketing strategies for many companies. With more than one billion users on Facebook alone brings about massive opportunities for business in a variety of different ways. Obviously, advertising is the largest opportunity for companies, but there’s also a terrific opportunity for businesses to communicate with their customers on a personal level through various social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So naturally, there’s going to be an abundance of social media fails when businesses respond to customer’s feedback online.

 

The problem here is that anything that you publish on the internet, stays on the internet, so it’s vital that sufficient time is spent in providing accurate and fitting responses to customers via social media. At the same time though, there’s always going to be some newsworthy controversy. If social media fails aren’t managed properly, they can severely damage a brand’s image and can even put a business into crisis mode in a few minutes. So here’s a quick guide of how your company can rebound from social media blunders with minimal damage to your brand and reputation.

 

Have a sense of humour

 

When harmless social media fails transpire, making a joke of the situation by using some quick wit is one of the best antidotes. A lot of the time, shedding some humour so everyone has a laugh is the internet version of nearly tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s conceivable to convert a basic blunder into increased exposure and a bigger target audience, all from an innocent mistake!

 

Take action immediately

 

Irrespective of the type of social media blunder, the faster you take action, the better your result will be. In today’s online world, controversial news spreads like wildfire, so it’s important that you admit your error, sincerely apologise then clearly explain the next steps you will be taking to fix the situation. Just ignoring the problem can have devastating outcomes and the longer it takes you to take action, the more momentum your social media blunder will be gaining and the harder it will be to solve.

 

Be honest

 

It’s vital that you are honest about your blunder and the steps you’re taking to resolve the problem. There’s no point arguing with your customers if you’re the one who has made the mistake! If you deliberately lie about how long it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to tarnish your brand and reputation by further annoying your customers. Instead, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only compound which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, does not define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as usual. Provided you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll ought to put measures in place to minimise the likelihood of such mistakes arising again, and this will only strengthen your social media team with more experience. Social media blunders are like a wake-up call, and in some scenarios, you may realise ways to improve your product’s or brand’s image because of your mistake. But whatever you do, don’t reduce your social media’s efforts. There’ll always be another businesses social media blunder to talk about tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the various opportunities it presents. Having the ability to connect with your customers on a personal level is excellent, and you need to be prepared for social media blunders because they will happen at some time or another. This article explains some key ways to recover from social media blunders, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, contact digital marketing experts who will be able to assist you promptly and efficiently. Contact the team at Internet Marketing Experts Hervey Bay on 1300 595 013 or visit their website: http://www.internetmarketingexpertsherveybay.com.au