Online Marketing

Top Benefits of Pay-Per-Click Advertising

There is vast range of internet marketing tools that can assist websites in improving their traffic, conversion rates, and brand awareness. Among the best internet marketing strategies is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to enhance your organic search results listings. Even though SEO has proved to be very effective, it takes a decent amount of knowledge, time, and money to see fruition.

 

But what if you want to see results right away? Whether your website has just been published or you’re a local business that can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an amazing tool that can assist you by placing your ads in front of customers who are actively seeking for your services or products.

 

In a nutshell, PPC is an advertising model used to raise traffic to websites. Website owners construct ad campaigns with particular targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are typically created through Google AdWords or Bing Ads and are placed at the top of SERP listings before any organic results. The advantages that many websites experience from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your firm.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to measure and track your results in real-time. Regardless of whether you set your daily budget to $2 or $20, there are a collection of high level performance indicators that can be measured, for instance impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it possible for website owners to effectively review the overall performance of their campaigns and quickly make tweaks where necessary to boost performance. As opposed to other advertising channels, PPC grants you the freedom to customise and track metrics in every campaign and monitor success depending on your advertising targets.

 

Fast Entry

PPC makes it possible for any type of business to launch their advertising efforts quickly and conveniently, without presenting too much risk with the ability to set a maximum daily budget. Even though SEO is a very successful strategy, it generally takes many months to notice results so if you’re a new business that wishes to increase traffic and brand awareness quickly, PPC is ideal for you. Crafting ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to generate new leads and customers by showcasing ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers according to keywords, interests, location, and the times and days you plan to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then review the metrics that were used in conversions and strengthen their future campaigns based on this feedback. Advertisers generally take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their individual target market.

 

Valuable Data

Having the capacity to export the results of an advertising campaign and analyse particular metrics provides websites with precious data which can be utilised in other marketing avenues. In addition to this, websites can rapidly learn about impression, click, and conversion data for each keyword or phrase used in their ad campaigns which considerably assists in their SEO endeavours. PPC also allows websites to explore data about their competitors by employing 3rd party tools like SpyFy and KeywordSpy, allowing them to develop a profile of their competition and what market share is attainable.

 

As you can see, PPC is a compelling marketing tool that is appropriate for all kinds of businesses. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data obtained from real-time results provides invaluable feedback to enhance future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you need any support in designing your PPC ad campaigns, talk with Internet Marketing Experts Hervey Bay on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsherveybay.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And How To Fix It!)

In today’s hostile landscape of internet marketing, there’s no question that content is king. Content is just about everywhere and people love consuming it! It should come as no surprise that content is at the hub of nearly all marketing strategies, with close to 94% of small companies concentrating their efforts on content marketing. Having said that, with almost all companies now centralising their marketing campaigns on content, it’s becoming significantly more complex to stand out from the crowd and make your content marketing appealing and powerful.

 

Have you attempted content marketing only to find that you’re not getting the intended outcomes? Well, you’re undoubtedly one of many organisations that are in the same boat. Don’t give up though, there’s no question that content marketing is among the most useful ways of growing your customer base. So, here are 4 reasons why your content marketing might not be performing and importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and established KPIs to quantify results, how can you possibly improve? Publishing blogs and sending tweets are fine, but if you don’t have any end goals then you’re simply aiming in the dark. For you to generate meaningful content that viewers will engage with, you must have a clearly-defined strategy that should align with your business objectives.

 

Whether you want to improve brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs coupled with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not distinct

 

With the sheer amount of online companies today, it’s imperative that your content is distinct from others. Too many businesses will develop content without examining the competition and subsequently design content that merely gets lost in the crowd. Your content should be entertaining, enjoyable, and most importantly, deliver value to your audience by offering solutions to typical pain-points in your niche. Alongside this, different kinds of content suit different communication approaches, so consider the best ways you can achieve this, either through infographics, videos, diagrams, or even just thought-provoking or exciting text.

 

  1. You don’t advertise your content

 

One of the greatest errors that small companies make with their content marketing is that they don’t actually market it! Even if you’ve constructed the most ground-breaking article the planet has ever seen, who will see it if they have no idea it exists? For you to prevail with your content marketing, it’s integral that you advertise your content through all available avenues, including:

 

Social media (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your niche.

Submitting it as a guest post to bloggers in your sector.

Including links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content constitutes a substantial portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to attempt to enhance results. Keyword stuffing is a typical mistake that businesses will make in their content creation, along with using the wrong keywords, duplicate content, and not optimising meta tags.

 

Undertake some groundwork to discover the most appropriate keywords that your target market would use to find your content. At the same time, use meta tags to your strengths to draw more viewers to your blog. Search engines always intend to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the prospects of achieving more high-quality, reliable links from relevant businesses.

 

At the end of the day, there could be thousands of reasons why your content marketing isn’t delivering you the intended results, however the aforementioned recommendations should cover the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your audience, your competitors, and your keywords, and craft interesting content that your viewers will naturally engage with.

 

If you’re contemplating giving up on content marketing due to poor results, get in contact with Internet Marketing Experts Hervey Bay who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsherveybay.com.au

 

SEO Tactics To Forget About in 2018

In today’s demanding market of digitalisation and globalisation, it’s necessary for companies to use online strategies and tactics that widen their exposure to customers that are proactively browsing for their services or products. Search Engines are without doubt the most influential programs that will affect your online visibility, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to boost their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a reliable investment that will enhance your visibility and conversion rates, or if used inaccurately, can damage your rankings and visibility, thus having the opposite effect. The dilemma with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and prominent SEO techniques from five years ago may result in your website being penalised today.

 

As opposed to focusing on the top SEO techniques that website owners should be committing to, we’re instead going to delve into the top SEO tactics that will actually penalise your website and therefore should be completely ignored in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a simple mistake that many website owners make to try to enhance their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can promptly calculate how many times a keyword has been used and will penalise websites for excessive keyword stuffing. As opposed to keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been an SEO tactic since the onset of SEO, and its value as an SEO tactic has advanced swiftly since then. Although link building remains one of the top 3 SEO tactics in 2018, aggressive link building will without doubt result in your website being penalised. Google weighs links genuinely as a ranking signal considering that links are a public endorsement which correlates with beneficial information on a website.

 

Aggressive link building occurs where links are gathered in an abnormal way. Examples of this is where links are placed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be abdicated, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO tactic that lots of individuals still regard to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will boost their SERP results. The aim in doing this is to enhance a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a major role in SEO, so it’s important not only to uncover any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just released an update relating to SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most common technical problems that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most neglected SEO technique that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a wonderful way to enrich your SEO, and this can be done largely with the image filename and alt attribute. As an example, instead of providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. Additionally, a frequent mistake with images is keyword stuffing the alt attribute.

 

There’s no question that an effective SEO strategy will increase a website’s SERP rankings and exposure, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s crucial to keep up with these changes to thrive in today’s online marketplace. If you need any help with your SEO strategy, or simply haven’t updated your strategy in the last few years, get in touch with Internet Marketing Experts Hervey Bay on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsherveybay.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networking sites and want to learn the basics of one of the coolest platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where about 330 million users interact with one another through brief messages of up 280 characters. At the moment there’s over 6,000 tweets being sent through the net every second, differing from standard text messages to images, gifs, memes, videos, and a whole lot more. Twitter is among the most fashionable social networking channels and is widely different to other social networking giants like Facebook and Instagram.

Twitter is a platform where members offer a wide range of information; from politics, news, jokes, or just universal thoughts about confusing topics! In place of having a circle of friends like Facebook, Twitter is founded on followers (not specifically friends) so not only can you connect with friends, but also your favourite politicians, sport stars, and journalists alike. Anything you post on Twitter is available publicly for anyone to see, but don’t stress, you can easily modify your preferences to private if you want to.

 

The very first step in learning Twitter is to understand the basic terms and lingo used. The following lists the most customary vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from users that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other users in a tweet (e.g. @EAGames). Any person mentioned in a tweet is notified, being a simple way to connect with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either opt to accept DM’s from all members or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can find tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and easy, just download the app or visit www.twitter.com and click the signup tab. The full name you insert will be your display name, but this can be changed as often as you desire. Choose a username (or handle) so users can mention you by typing the @ symbol in front of your username. After you’ve entered your mobile number for authentication purposes, selected an avatar, and composed a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twitterverse

As stated earlier, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other characters of which you’re a fan. Once you’ve registered, Twitter will offer a helpful sort of setup wizard to help you get started, for instance suggesting some users that you may like to follow. You can give Twitter permission to surf your contacts list to uncover any of your friends that are already using Twitter. Following friends and other users is extremely simple, and once you’ve begun following certain users, Twitter will continue to provide suggestions for other users to follow depending upon the sorts of users you’re actively following. All the tweets of your followers will show in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it complies with Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click on the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a complete range of different media that can be uploaded via your device. Bear in mind though, videos can only be a maximum of 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is awesome!

Once you’ve understood the basics of Twitter, the world is literally at your fingertips! You can keep up to date with the current trends, be the first to watch viral posts, and connect with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got started using Twitter, the rest will fall into place naturally, so why join the Twitterverse today? If you need any help with getting started on Twitter, simply speak to Internet Marketing Experts Hervey Bay on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsherveybay.com.au

 

What Are The Top Organic SEO Ranking Aspects For A Website?

 

If you’ve just created your first website and want to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools given that it enables you to get your message in front of prospective consumers that are directly seeking your products or services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s particularly sophisticated and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are designed equally, so you can prioritise the most valuable variables that will have the biggest impact on your SERP listings.

It is crucial to recognise that the weight of each variable is adjusted over time, so Google will place more emphasis on particular variables based on user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the leading organic SEO ranking aspects have been in the same position for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve website traffic, customer engagement, and ultimately sales.

  1. Content

A great importance is placed on content because Google wants to rank the most relevant websites on top of its search results listings. The latest Hummingbird update enables Google to recognise a website’s content structure and how this content adds value to prospective consumers, so crafting quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a fine start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most important variables in SERP listings given that the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin is true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value with time as Google looks for new ways to appraise websites, but for the time being, link building is still the best gauge of relevance and validity.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computer or laptops, there has been a major shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make sure that your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are numerous other technical factors that will drastically affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. Additionally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually transforming, meaning that SEO techniques are frequently changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Striving to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any support in how you can properly execute any of the above SEO methods, don’t hesitate to connect with the digital marketing specialists at Internet Marketing Experts Hervey Bay by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsherveybay.com.au