Articles

What Are The Top Organic SEO Ranking Aspects For A Website?

 

If you’ve just created your first website and want to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools given that it enables you to get your message in front of prospective consumers that are directly seeking your products or services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s particularly sophisticated and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are designed equally, so you can prioritise the most valuable variables that will have the biggest impact on your SERP listings.

It is crucial to recognise that the weight of each variable is adjusted over time, so Google will place more emphasis on particular variables based on user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the leading organic SEO ranking aspects have been in the same position for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve website traffic, customer engagement, and ultimately sales.

  1. Content

A great importance is placed on content because Google wants to rank the most relevant websites on top of its search results listings. The latest Hummingbird update enables Google to recognise a website’s content structure and how this content adds value to prospective consumers, so crafting quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a fine start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most important variables in SERP listings given that the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin is true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value with time as Google looks for new ways to appraise websites, but for the time being, link building is still the best gauge of relevance and validity.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computer or laptops, there has been a major shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make sure that your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are numerous other technical factors that will drastically affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. Additionally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually transforming, meaning that SEO techniques are frequently changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Striving to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any support in how you can properly execute any of the above SEO methods, don’t hesitate to connect with the digital marketing specialists at Internet Marketing Experts Hervey Bay by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsherveybay.com.au

Top SEO Trends In 2018

 

Online presence is an essential component to any businesses strategy, however the digital landscape is in a continuous state of change so it’s paramount to stay on top of these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates each year, with the majority of them simply adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for companies to grow their website traffic, customer engagement, and essentially their earnings.

User behaviour is transforming rapidly with new technology, so Google must keep an eye on these changes and improve their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. In fact, using out-of-date SEO techniques can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll discuss the top SEO trends to consider for your website in 2018.

Voice Search

Plenty of users are now wanting to utilise voice searches as opposed to traditional keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current growth in voice searches continues at the same pace, virtually half of all online searches will be carried out via speech by the year 2020!

What this indicates for websites is that they should start blending more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a critical tool for SEO, and this will still be an essential aspect in calculating SERP listings in 2018. Generating valuable links to credible websites is still the most convenient way for Google to calculate if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a superb strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very beneficial in the future.

Mobile Optimisation

Since 2015, online searches using mobile devices has exceeded that from desktops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a central role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. As a matter of fact, Google has created an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, though plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though conventional SEO techniques like link building will still be productive in 2018, there are other manifesting trends that Google is concentrating on in the future which may considerably transform the practice of SEO. It’s clear that SEO is already shifting to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, consult with Internet Marketing Experts Hervey Bay on 1300 595 013, or visit their website for more details: http://www.internetmarketingexpertsherveybay.com.au

 

Social Media Marketing – Say More On Twitter

The time has finally come where Twitter users can reveal their resentment with the 140 character limit in more detail, now that Twitter has formally affirmed that they have widened the character limit to 280 per Tweet!

The social networking giant, which was introduced in 2006, grew swiftly to become one of the most popular social media platforms across the globe, however recent drops in growth persuaded the social media giant to make some revisions. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is vastly dissimilar to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.

Despite the 140 character limit that solidly defined the social networking service, Twitter proclaimed on November 7 that they want every user around the globe to ‘easily’ express themselves on Twitter. After conducting a series of tests over the last several months, Twitter decided that they wanted to increase the character limit, but only where required. Countries like Japan, China, and South Korea will remain at the 140 character limit, merely because there’s no demand for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the other hand, suffer from squashed Tweets with 9% of English Tweets hitting the previous 140 character limit.

So, why the change?

After conducting a string of tests to particular users, Twitter received valuable results and conceived the 240 character limit would be advantageous for the majority of users. Due to the fact that 9% of English users were hitting the 140 character mark, many would have to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. Plus, users would now have the ability to effortlessly fit their thoughts into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what influence will this have for online marketers and SEO providers? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter lengthened the character limit, users have encountered a higher level of responses which brought about more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The doubled character limit means that users will have smaller threads of conversations, since they can fit more information into a single message. Users with long threads of conversations stated that it can at times be difficult to follow and respond to. Additionally, brands are loving the longer Tweets as it enables them to fit more thorough information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the growth of enterprises using social media as a way to handle customer service matters, customers can now articulate an issue in more detail on Twitter which is rewarding for both the customer and the business, as communication is significantly enriched. Previously, many users would have resorted to other social media sites like Facebook to report customer service issues because the character limit was too restricting.

More Creativity

Longer Tweets means that companies can enrich the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media channels if they needed to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

Although some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the clear majority of users appear to be very content with their latest update. Nothing is permanent in social media, as making changes to stay up to date with changing user behaviour is critical for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any advice about how your business can leverage the increased character limit to your advantage on Twitter, just get in contact with Internet Marketing Experts Hervey Bay by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsherveybay.com.au

An Overview Of SSL Changes – What It Means For Your Website

In today’s ever-changing online world, it’s pivotal that companies Google’s best practices to make sure that they continue being competitive in their particular online markets. With Google being the most dynamic and influential company on the net, it’s crucial for them to keep up with all the threats and opportunities that the internet offers. As a result, Google releases a myriad of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online businesses that use Google-related services (pretty much every online enterprise), are aware of pressing changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online providers have to be versatile and accustom to new Google updates as soon as possible to make sure that they aren’t adversely influenced by these new releases.

The most prevalent Google update that has recently affected online providers pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is utilised by close to 50% of all online users, so it’s really important that online enterprises implement the necessary changes as swiftly as possible if they wish to avoid any unfavourable results.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and credit card information (which is stored in a plain text file), they are vulnerable to phishing sites that can essentially steal this information from users that wrongly believe they are providing their personal information to an authorised business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will visibly have an effect on millions of websites all around the world. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become afraid of succumbing to malicious attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online firms that would like to secure their previously non-secured (HTTP) web pages, they must encrypt the information being exchanged between their website visitors and their web server by incorporating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a handy guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the web. Sooner or later, each online firm will have to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a considerable increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more complicated than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet considering that it will be exceedingly difficult for phishing sites to mimic the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to prove their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become necessary, so if you need any guidance in securing your website with SSL encryption, speak to the digital specialists at Internet Marketing Experts Hervey Bay by phoning 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsherveybay.com.au

Why You Should Have A WordPress Site

So, you’ve got a fantastic business idea and you’ve made up your mind that you’re going to produce and publish your own website. Well, as you most probably know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But ultimately, what’s most important when building a new website is the platform you choose. There’s a variety of website platforms available with an array of varying features, targeting the entire spectrum of developers from amateurs to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is particularly easy to use so you don’t have to be a specialist HTML coder to develop an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress over not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is extremely SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to create any kind of website you desire. WordPress is also open source which indicates that the source code is obtainable for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. Now, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are practically thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your visitors are using, WordPress websites will automatically adjust the appearance of your website to match. WordPress also allows you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is extremely important so of course WordPress has high security standards. Virtually one-quarter of websites are built on WordPress so hackers are constantly searching for ways to compromise them. WordPress is well aware of this so has developed a series of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Bear in mind, it’s also essential for you to be using a secure device when accessing your WordPress account, so make sure that you utilise standard security tools on your device and only download credible plugins from trusted sources.

 

As you can see, WordPress has a range of fantastic features that simply make it the best website platform on the market today. Although there are numerous other reasons why WordPress is a great choice for your website, this article just concentrates on 5 of these: WordPress is remarkably user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to create an effective and powerful website? If you have any questions about how you can further optimise your website, talk with the team at Internet Marketing Experts Hervey Bay on 1300 595 013 or visit their website: http://www.internetmarketingexpertsherveybay.com.au