If you’ve just created your first website and want to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools given that it enables you to get your message in front of prospective consumers that are directly seeking your products or services.
The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s particularly sophisticated and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are designed equally, so you can prioritise the most valuable variables that will have the biggest impact on your SERP listings.
It is crucial to recognise that the weight of each variable is adjusted over time, so Google will place more emphasis on particular variables based on user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the leading organic SEO ranking aspects have been in the same position for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve website traffic, customer engagement, and ultimately sales.
A great importance is placed on content because Google wants to rank the most relevant websites on top of its search results listings. The latest Hummingbird update enables Google to recognise a website’s content structure and how this content adds value to prospective consumers, so crafting quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a fine start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.
For over a decade now, backlinks have been one of the most important variables in SERP listings given that the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin is true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value with time as Google looks for new ways to appraise websites, but for the time being, link building is still the best gauge of relevance and validity.
- Mobile Optimisation
With more users now browsing from mobile devices than computer or laptops, there has been a major shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make sure that your website is truly ‘mobile-friendly’.
- Other Technical Variables
There are numerous other technical factors that will drastically affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. Additionally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also increase your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continually transforming, meaning that SEO techniques are frequently changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Striving to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any support in how you can properly execute any of the above SEO methods, don’t hesitate to connect with the digital marketing specialists at Internet Marketing Experts Hervey Bay by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsherveybay.com.au