An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing online world, it’s pivotal that companies Google’s best practices to make sure that they continue being competitive in their particular online markets. With Google being the most dynamic and influential company on the net, it’s crucial for them to keep up with all the threats and opportunities that the internet offers. As a result, Google releases a myriad of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What’s important though, is that all online businesses that use Google-related services (pretty much every online enterprise), are aware of pressing changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online providers have to be versatile and accustom to new Google updates as soon as possible to make sure that they aren’t adversely influenced by these new releases.
The most prevalent Google update that has recently affected online providers pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is utilised by close to 50% of all online users, so it’s really important that online enterprises implement the necessary changes as swiftly as possible if they wish to avoid any unfavourable results.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and credit card information (which is stored in a plain text file), they are vulnerable to phishing sites that can essentially steal this information from users that wrongly believe they are providing their personal information to an authorised business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will visibly have an effect on millions of websites all around the world. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become afraid of succumbing to malicious attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online firms that would like to secure their previously non-secured (HTTP) web pages, they must encrypt the information being exchanged between their website visitors and their web server by incorporating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a handy guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the web. Sooner or later, each online firm will have to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.
What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a considerable increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more complicated than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet considering that it will be exceedingly difficult for phishing sites to mimic the authenticity that EV SSL provides.
Making all websites utilise SSL certificates to prove their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become necessary, so if you need any guidance in securing your website with SSL encryption, speak to the digital specialists at Internet Marketing Experts Hervey Bay by phoning 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsherveybay.com.au