Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has changed rapidly over past 10 years, even to the point where the name SEO is now perplexing and often misinterpreted by many. Once upon a time, SEO advertising was considered to be an imperative component of a successful marketing plan for businesses of all sizes. Yet nowadays, the phrase is so misinterpreted that the concept has been largely devalued. Instead of encouraging more customers to a website via organic traffic, an increasing number of organisations are relying on paid advertising because it is a lot easier and less time consuming.
This article will illustrate why SEO advertising is still the best marketing avenue that can entice valuable leads and consumers to your organisation. Like any marketing approach, SEO advertising isn’t a quick-fix but a timely process that leads to higher visibility, web traffic, ROI, and presents reliable insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is intendeded to improve the visibility of your website, therefore increasing the quantity of website visits and sales. If you are positioned on the first page of Google search results, think of it as having a store in the centre of George Street, except without the inflated rent! What’s better is that those people who visit your website are commonly well-informed, certified leads that are currently searching for your product and services. The time and money it takes to convert these leads are therefore significantly decreased.
- Measurable Results
A significant benefit for SEO advertising is that you can measure your results and have a better awareness of ways to enhance your marketing efforts. In traditional marketing, such as TV and radio, you simply cannot accurately measure the effectiveness of your marketing campaigns. SEO advertising equips firms by providing valuable statistics such as click-through-rates, conversion rates, length of visits and location.
Alongside this, your SEO investment will generate only targeted, qualified leads to your company; those that are actively searching for your products or services. TV and radio advertising can reach more individuals, but how many of those individuals are actually interested in your products or services? With SEO advertising, less of your marketing budget is wasted and you can modify your campaigns based upon real-time feedback and results.
- Cost Efficient
An usual argument against SEO marketing is that SEO advertising is costly, however this is definitely not the case. The fact of the matter is that compared to the costs of other kinds of online marketing such as PPC, social media marketing, or buying leads, SEO advertising provides you with impressive ROI. While PPC has the capacity to drive more profits, your organic SEO continues being the keystone of your online presence.
The question should actually be, can you afford to have weak SEO advertising? If consumers are trying to finding your brand online but they simply cannot locate you, your rivals are triumphing and the lasting effects can be drastically damaging.
- Search Engines are Becoming More Popular
A recent report revealed that between 80 and 90% of purchasers will now assess online reviews before making a purchase, whether online or face to face. With this figure only escalating with additional advancements in technology, it will not take long before everyone is shopping for products and services online.
Moreover, it is estimated that 2017 will be the year that traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for additional SEO customisation, including local search optimisation, which makes it even more convenient for consumers to use. If your business does not have an effective SEO advertising strategy, your customers will not have the ability to find you utilizing their chosen means, and possible sales will undoubtedly go to your competitors instead.
- Customer Insight
With the help of Google, all web traffic is documented and observed. The data and metrics derived from this traffic provides organisations with reliable info about their customer behaviour – the way they search, their keywords, the language they use, the kind of device they use, and also where they live. This data is incredibly valuable because it permits organisations to make well-informed decisions about their marketing techniques and strategies, both online and offline.
Now that you understand why SEO advertising is the best marketing strategy, it is time to put your SEO strategy into action. Keep in mind that it can take a little bit of time to receive the results, so if you’d like to speak to a respectable SEO advertising agency who can help you with your marketing needs, contact Internet Marketing Experts Hervey Bay on 1300 595 013 or visit http://www.internetmarketingexpertsherveybay.com.au