The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Hervey Bay is still really about keywords, but there certainly is one matter that some organizations face when they attempt to optimise for specific Keywords.

A Pay Per Click or AdWords campaign will also help you find out about which keywords work well in your niche and boost your Website SEO Strategy. I remember I think I spent about a year obsessing about one certain keyword that, no matter what I did, I could not get on the very first page of Google. The explanation was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will never rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a store in Hervey Bay, it would be fantastic if for anyone that searches for ‘Yamaha’ in Hervey Bay your site will show up but it probably won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step back for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I figured out that I could reign over all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is really rewarding. Just remember – Your Website SEO Strategy is about making money, not where you show up in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Hervey Bay on 1300 595 013 or visit, www.internetmarketingexpertsHervey Bay.com.au

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