SEO Company Hervey Bay – Beware the SEO Traps.
SEO Agencies in Hervey Bay may all look the same, but if you get enough awareness you can protect yourself from falling into ploys.
Many years ago when I was finding out the value of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular business was known in the media as one of the fastest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, around a range of keywords. I was excited and money began to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the concern? And I am sure that lots of Hervey Bay business would have done the same thing.
One day I will never forget I did my usual keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing at all, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was bad. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could deal with that page on my own.
For those of you from Hervey Bay that know a bit concerning the history of SEO, my website had been subject to a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Hervey Bay, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses cheapo and outdated techniques. Even when you 100 % outsource your online marketing you still need to know what’s going on. Never forget that it’s your business, your livelihood.
With that in mind, here are a couple of questions for you to ask when looking for a Hervey Bay SEO Company.
- Does the SEO firm have the capability to do all aspects of web design and coding?
- Will they also evaluate your competitors’ sites and businesses to determine which sites in your industry are performing well and why?
- Does the SEO Company have content writers in-house?
- Does the SEO firm have a link strategy for your site?
- Does the SEO Company handle your social media strategy?
- Do they include AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO Company seeking to understand your sales process?
- How do they handle reporting and communication?
- Do they advise you quick-fix promises?
If you are looking out for a few ideas and pieces of advice that will help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then call us and we will answer every one of your questions. Contact Internet Marketing Experts Hervey Bay on 1300 595 013 or visit, www.internetmarketingexpertsHerveyBay.com.au.